What Your Healthcare Practice Can Learn from Big Brands in 2025

As a healthcare provider, your goal is to grow your practice, provide next-level care to your patients and show up better than you did last year. That’s why for this segment of the Better Practice Roadmap series we’re going to explore what your practice can learn from big brands in 2025 to make those goals a reality.

To start, let’s examine a problem that is plaguing the healthcare industry: the failure to adapt to patients’ needs for value and results and how leveraging technology (the right way) can help you to deliver.

Patients Are Sick of Practices That Overpromise and Underdeliver

Patients are also consumers, and consumers are fatigued by disappointing solutions from a variety of industries including and even especially, in the healthcare sector.

Take apps for example. At first, having an app made you legitimate. (After all, there was a higher barrier to entry for app creation and consumer expectations were also far lower than they are today.) Soon, apps, of varying degrees of quality, flooded the marketplace.

Too many have been momentarily dazzled by shiny objects: the sleek apps, trendy platforms, and flashy tools that promised the world but often fell short.

Now, patients everywhere currently find themselves logging into a healthcare app that looks great but does pretty much nothing. But hey, at least you have an app, right? Wrong. Patients are beginning to see past the glitz; it’s not what they’re after.

They no longer want promises—they want results.

This shift reflects a broader evolution in consumer expectations. Think about the brands people trust and love today: Apple, Starbucks, Amazon. These companies don’t just sell products; they provide consistent, meaningful value and results. They create experiences that feel reliable, functional, and effortlessly useful.

In 2025 Healthcare providers should take a page from their playbook to meet patient expectations next year and beyond. It’s not enough to simply say, “We have a program for that.” Your practice must focus on delivering real tools, building trust, and showing up with measurable value.

Creating an Ecosystem Patients Can Trust

Patients expect their healthcare to work for them as seamlessly as their favorite tech ecosystems do. In practical terms, this means offering experiences, resources or systems after their visit that simplifies their experience.

For providers, creating this kind of ecosystem begins with understanding your patients’ day-to-day challenges. Are they struggling to keep track of their care plan? Are they feeling disconnected with their care provider?

Think about the ecosystem of Facebook. You want to log in because it provides you with fun updates of your friends and family, messages and you can learn a great deal of tips and tricks as it relates to a variety of topics.

Now, think about the things that patients are searching for from their provider and the ecosystem you provide. Do they feel unsupported between appointments? Logging into a static patient record is not going to keep patients moving in the right direction.

Again, the key is not just offering a service during their visit but providing a solution that solves real problems and make life easier for your patients after their visit.

For example, enrolling your patient in an HIPAA compliant platform that allows you to communicate with your patients and prescribe them daily digital education programs.

Whether it’s a digital library of health education resources or a system that to easily track and share their progress, patients need tools that make them feel supported every step of the way.

Consistency Builds Trust

Trust isn’t built overnight, or by accident. Patients want to feel confident that every interaction with your practice—whether in person, online, or through digital tools—will meet the same high standard. Consistency in your messaging and delivery is non-negotiable.

Start by aligning your communication. Patients shouldn’t receive mixed messages about their care or your offerings. For example, if your website promises seamless patient education, that promise must carry through to their actual experience.

Your emails, portals, and one-on-one interactions should reinforce the same message: that your practice is reliable and focused on their needs.

Consistency also extends to the tools you provide. A reliable program that delivers consistent results will do far more for patient retention than a one-off feature. When patients trust your tools, they’ll trust you—and that trust builds loyalty.

Why Functionality Matters More Than Style

Patients are growing savvier about the technology they use. They’ve experienced the frustration of apps that are more style than substance, and they won’t tolerate it in their healthcare. Functionality is king, and providers who embrace this mindset will stand out.

Start by simplifying. Your patients don’t need a dozen features they’ll never use; they need a few tools that work well and are easy to understand.

A portal that tracks daily health data, sends actionable reminders, and allows them to ask questions in real time will have far more impact than an overcomplicated platform.

Delivering Real Value Every Step of the Way

Patients want care that feels personal, proactive, and results-driven. Delivering value means going beyond offering standard services to showing your patients measurable results.

This begins with personalization. A one-size-fits-all approach may check a box, but it won’t leave a lasting impression. Patients want programs that feel tailored to their unique needs, whether they’re managing a chronic condition, starting a weight loss journey, or simply looking to improve their overall wellness.

Additionally, value means supporting patients between visits. Regular check-ins, meaningful insights, and tools that help them track their progress demonstrate that you’re invested in their success. When patients see tangible benefits from your care, they’ll feel more empowered and motivated to stay engaged.

How BodySite Helps Practices Deliver Value

At BodySite, we understand that practices don’t just need tools—they need tools that work. Our solutions are designed to help you create an interconnected ecosystem, deliver consistent patient experiences, prioritize functionality, and show up with real value every day.

Whether it’s through customizable care plans, seamless patient communication, or user-friendly digital tools, we’re here to help you meet the expectations of today’s patients. In a world where value matters more than ever, BodySite helps you not just meet the standard but exceed it.

Are you ready to get started? Take advantage of BodySite’s 30 Day Free Trial today!