Attracting New Patients with Digital Advertising
Attracting new patients has become an increasingly complex task. With the vast number of channels and strategies available, it can be challenging to know which tactics will be most effective in bringing in new business.
However, a proven system for filling your calendar with new patients does exist. We covered this strategy on our most recent webinar titled “Attracting New Patients with Digital Advertising: A Proven System for Filling Your Calendar.”
Our guest speaker, Michealla Grassi, CEO of Patient Pear, shares her expertise and insights on how to leverage digital advertising to attract and retain new patients. In this article, we will provide an overview of webinar highlights and discuss some key takeaways that attendees gained from the session.
You can watch the full webinar replay below:
About Patient Pear
Grassi has been in the digital advertising industry for the last 10 years and received a 4.0 in her marketing degree. Her company Patient Pear has been around since 2014. Patient Pear was made with physicians by physicians, leveraging cutting edge strategies to help providers gain more patients in their practice.
When Grassi first entered the healthcare space through marketing, she noticed there was a void for doctors when it came to acquiring new patients to their practice. She helped providers in many verticals such as weight loss, aesthetic medicine, functional medicine and more create successful strategies to attract new patients.
Grassi emphasizes that there is not a one size fits all approach because every practice is different and has different goals. Additionally, the algorithms and trends are always changing. The experts at Patient Pear ensure to stay on top of the changing landscape to create a winning strategy for providers.
Determine Your Audience
The first step to tailoring a custom advertising strategy for each provider is determining “Who and What” also known as refining your audience. When looking at whom you want to attract, you’ll want to position your ads toward someone experiencing a specific concern. If you know that patients who visit
For example, using keywords such as brain fog, weight gain, etc. can help attract patients to a clinic dealing with these specific issues. Tailoring your ads this way can help you lower advertising spend.
Research Your Target Audience
Once you’ve determined what kind of patient you’re looking to attract, you’ll want to conduct research on these consumers to determine which platform to advertise on, such as Facebook, TikTok, Google, And Youtube.
A software that can help to accomplish this research is semrush.com. You put in your website and a competitor’s website to see what keywords they are bidding on so you can see which keywords you should also focus on as well.
Create Meaningful Ads with Appropriate Calls to Action
One mistake that providers often make when advertising their services is not having a meaningful call to action. For example, if you direct patients to your general website without a prompt to they’re less likely to convert.
Alternatively, if you provide them with an offer such as a “free consultation” or a “$50 off coupon” patients are more likely to take advantage of this offer. The key is to create an offer that differentiates you from the competitors. One area of Patient Pear’s expertise is developing these offers for providers to promote scheduled appointments.
Additionally, Patient Pear ensures that if patients do complete a form for your practice on Facebook, Instagram, and Google that information is HIPAA compliant.
Customized Ad Sequence
It’s important to map out the flow of the patient’s journey before creating your ad. An example of an effective ad sequence could be…
1.) The advertisement with link to “Learn More”
2.) a form to enter patient’s contact information
3.) a prompt to book an appointment
4.) a calendar link to schedule the appointment
Patient Pear’s sequences are also automatically tracked on Google Sheets in order to measure patient interaction and success metrics.
Proprietary Pay Ahead System
This system requires patients to pay in advance of their visit to ensure that they not only show up for their visit but payment is ensured. This helps to get rid of “discount seeking” tire-kickers and gives you the highest quality patients compared to other agencies.
Plus using this system doctors have an average of up to 98% show up rate.
Exiting Sequence
What happens if a patient fills out a form, but fails to go to the final step to schedule or pay? Patient Pear has a call center with a customized phone script that helps to increase conversions by 30% to 40%.
Their goal is to call within 5 minutes of the patient eating the form, in order to maximize the ability to book an appointment. This strategy is backed by a Harvard study.
Follow Up Automation Software
With Patient Pear, providers receive follow up automation services to ensure that patients are nurtured via text and email automatically without the need for manual intervention. This software can also send reminders.
For providers with an existing CRM, Patient Pear is able to incorporate your existing correspondence into their automated systems.
ROI Calculator
Your investment in ad spend is important, which is why tracking your ROI or return on investment is a vital part of your marketing strategy. Patient Pear provides all providers with a ROI sheet month over month.
Real Results
When it comes to advertising to patients, it’s important that you’re not just collecting leads or booking appointments for patients who don’t show up. Your results should include paying patients, who show up to their appointments, and that’s what Patient Pear seeks to provide.
Once you receive all these incredible patients in your practice, the best way to remotely care for them is using the BodySite platform. BodySite is thrilled to endorse our partner Patient Pear’s marketing services.
If you’re interested in scheduling a consultation with Michaella, you can book an appointment at this link. If you’re not currently enrolled in BodySite, click HERE for your 30 Day Free Trial!