As patient care shifts to a proactive and preventive patient-centered paradigm rather than being driven by what is billable to insurance once people become ill, patients should be driving the type of care offerings you make available and, in turn, your patient marketing. In this new world of healthcare, are you providing patients with enough education, support and communication? Are you giving patients lifestyle guidance protocols that are going to help them get and stay healthy? Wellness, not illness, is the new business model. And if you’re not already switched over to this new type of care, patients are finding someone else to help them with their health and preventive care issues. And profiting where you’re losing patients and money.
Better communication and support is the new expectation and develops mutual trust between the provider and the patient, creating a positive relationship for the patient, better outcomes and more revenue for you from retention, return business and patient referrals.
With the advancements in technology, the internet and mobile applications, it’s too easy to keep patients engaged, informed and motivated to pass up this new opportunity in your practice. Technology offers providers the ability to monitor and track patient progress and to communicate them on a daily basis, digitally.
Give patients what THEY need right where they are and give it to them as often as daily. Don’t wait until 6 months from now or until the “see you next year” appointment. Engage patients now, with content, protocol specific daily guidance, supplement recommendations and more.
Here’s an example of what the functions of a website look like, that provide patients with a comprehensive support experience.
Are you using a portal that let’s your patients do all of this? If not, click on the link to try it for free.