Category Archives: Marketing


Is the Ketogenic Diet a Safe Way to Lose Weight? Reverse Diabetes? More?


If you’re looking to lose weight, manage your diabetes with lifestyle and diet choices or make some overall health changes starting with your diet, you may have heard about the ketogenic diet.

What is a ketogenic diet? The ketogenic diet is a high-fat, moderate-protein, very low-carb diet. This diet generates the production of ketone bodies which pass into the brain and replace glucose as an energy source.

What is ketosis? The ketogenic diet causes the body to produce small fuel molecules called “ketones” which are produced from the breakdown of fats in the liver. The source of fuel and energy for the brain is glucose. Ketones are an alternative fuel for the brain, used when blood sugar (glucose) is in short supply. Ketones are produced if very few carbs and only moderate amounts of protein are eaten. On the keto diet, glucose levels are exhausted and the body is prompted to give the brain energy through an alternative method, ketones. The body takes stored fat through the liver and produces ketones which is then used as fuel throughout the body, including the brain. When the body produces ketones, it is called ketosis. Exhausting the body of glucose on a ketogenic diet forces the body to run entirely on fat which burns stored fat more rapidly.

– Ketogenic benefits:

      • Weight Loss
      • Reverse Type 2 Diabetes
      • Control blood sugar
      • Mental focus
      • Increased physical endurance/energy
      • Lessen stomach problems
      • Clear acne
      • And more!


Dining Out on the Keto Diet

1. Look up the menu! The best practice for dining out keto is to look up the menu ahead of time. Plan ahead in order to determine what meal options on the menu will fit into your macronutrients for that day. Better yet, track your foods on the Track Food tab before you go out to confirm that your macros are set for the evening. Reminder: your caloric intake should be 5-10% carbohydrates, 20-25% protein, and 70% or more fat.

Here is a helpful infographic on the correct macronutrient (macro) ratios for a ketogenic diet.

2. Keep in mind which foods you CAN eat:

– Foods to eat:

  • Low-carb vegetables
  • Leafy greens
  • Nuts
  • Other fats including coconut oil, extra virgin olive oil, avocado oil, etc.
  • Meats
  • Fatty fish
  • High-fat dairy including hard cheeses, high-fat cream, butter
  • Avocado and berries
  • Condiments: use salt, pepper and fresh herbs and spices.

– Foods to avoid:

  • Fruit
  • Alcohol
  • Legumes
  • Low-fat and diet products (including sugar-free foods)
  • Condiments and sauces
  • Unhealthy fat: processed vegetable oils, mayonnaise, etc.
  • Grains or starches
  • All forms of sugar
  • Tubers – potatoes, sweet potatoes, etc.

3. Order meat or fish and veggies. It is not very hard to eat keto-approved foods while dining out. Most resturants offer some kind of meat or fish dish. Order grilled steak or baked salmon, for example and replace any high-carb side dishes with extra vegetables such as steamed broccoli or a side salad. If you are eating out for breakfast, omelets with bacon or other egg-based dishes are perfect on the keto diet! You can always order a grilled chicken sandwich or hamburger and ask for no bun or ask for romaine lettuce as the bun.

4. Navigating the salad-bar. The salad-bar seems like a healthy choice, but there are also numerous ingredients that could make “slipping up” on the keto diet much easier than you think. Follow these tips to avoid the extra calories/carbs:

– A lot of leafy greens! Get all the lettuce, spinach, and kale you can find.
– Pile on the FRESH veggies (broccoli, cucumbers, green peppers).
– Fats. Add on the high-fat ingredients like cheese, bacon bits, and olive oil available at salad bars.
– For dressing, create your own dressing with vinegar (or lemon), olive oil, and cracked pepper rather than using the dressings provided which likely contain sugar (extra carbs) or fat-free oils.


Blowing Smoke Up Your Patients’ #$% for Better Health Outcomes and More Profit in Your Practice

Do you have any idea how much power you wield over patients to help them achieve optimal health and wellness?  To overcome habits and the habitual conduct that leads to diabetes, cancer, death? Let’s take a walk down to the river and get reconnected to the power of the healthcare provider.

Did you know that there was a time, not so long ago, when a patient found it acceptable for his or her doctor to literally blow smoke into the rectum as a potential cure for apparent drowning? [1][2] Of course, this probably wouldn’t fly in modern times.  And in fairness, the drowning victim may not have had much time for informed consent. But the point of bringing this up at all, is that you, my dear provider, would be surprised what patients WOULD do if you would just take a minute to tell them to do it.  (leeches come to mind).

functional-integrative-modern-medicine-lifestyle-guidance-optimal-wellness-healtI wrote this article because I feel that today’s healthcare professionals (you, perhaps) have forgotten the power they wield over the rest of us, and how easy it is to use that power for good. I recently became aware of the true origin of this phrase (blowing smoke . . .) from a successful functional medicine doctor (thanks Mark Tager, MD) at a functional and integrative medicine conference and just had to share it with you. Because if you stop to internalize the impact of what patients have done at their doctors’ request, time after time throughout our history, you’ll be on your way to getting your own patients better results and healthier outcomes in your current, modern practice. And as a result, you’ll also make  your practice more successful, efficient and profitable.
Let me explain. I operate a cloud-based digital health guidance platform that health and wellness providers use to lead their patients to better health. In other words, I provide a tool that makes it easy for doctors, coaches and other providers to give patients the diet, exercise, lifestyle and care information patients need to succeed in reaching their health and wellness goals.  But even with that tool in their hands, practitioners all too often cop out and blame their patients for not taking charge of their health. But let’s not place so much blame on the patient. Until we’re sure the provider is actually doing his or her part.
On my platform, doctors can give patients a detailed daily plan for diet, exercise, relaxation and overall lifestyle change of any kind. In literally seconds, the provider can enroll a patient into a program that doles out daily advice to guide the patient and even monitor feedback in real time.  Occasionally, I’m amazed to hear from a doctor or a coach that his or her patients aren’t complying, engaging, succeeding in their weight loss program, recovery, [insert other protocol you can think of here].
Here’s an actual cop out from a provider we received recently, “We love the platform but compliance is a major issue.  I ask patients if they want access to a plan at the time of my consult. They say it sounds great but only a handful that tell me they actually used it.  I think a structured wellness plan is a great idea but I don’t want to pester patients to activate their accounts or to be compliant with their weight loss program.”
My answer is always the same.  “What are you actually TELLING patients they should do? Who is the expert here?”  And what I get back from the unsuccessful provider is eerily consistent.  They aren’t really giving the patient ANY help.  Or if they are, they’re handing them a few recipes, a book recommendation, the name of a personal trainer, and letting the patient decide what they might like to do. And here’s the kicker. The doctor isn’t following up with the patient and has no plan in place to touch the patient again for weeks, months or even until next year.
The disconnect is that the provider is underestimating his or her power to actually get the patient to comply (succeed) by simply TELLING the patient what to do – specifically.  So let’s get back to the issue of blowing smoke. Patients will let you “blow smoke”.  They’ll do just about anything you want if you TELL them they need to do it, if you TELL them it will help them and if you TELL them this is part of your PLAN for them.  But if you equivocate and fail to don the mantel of the provider, you’re going to have patients that fail.
I know that many in today’s new functional medicine environment will rail against the use of words like TELL, SHOULD, COMPLIANCE because they believe that patients in today’s new paradigm ought to be partners in their care and be fully informed of their options. I agree with that. But the reason they’re coming to YOU, is that they believe that you are the expert, that you have a plan for them, that you have a solution.
Give it to them. Put your white coat back on and own it. When you do, patients will succeed and you’ll become more successful in practice too.
If you’re still trying to figure out how to give patients a plan, and automate the management of that education and patients’ feedback, try the BodySite digital health guidance system and see how easy it is to give your patients everything they need to reach their health goals.
Click here to learn more.
[1] Hurt, Raymond; Barry, J. E.; Adams, A. P.; Fleming, P. R. (1996), The History of Cardiothoracic Surgery from Early Times, Informa Health Care, ISBN 1850706816
[2] Lawrence, Ghislaine (2002-04-20), “Tools of the Trade, Tobacco smoke enemas”, The Lancet 359 (9315): 1442, doi:10.1016/S0140-6736(02)08339-3, retrieved 2008-11-27

Help Patients Make Healthy Choices to Avoid Gaining Weight This Holiday Season

T’is the season to be jolly! Or, is it really the season to gain weight? For most of your patients, it’s the most wonderful time of the year, but also the time of year for putting on more pounds. Don’t wait for the New Year to encourage patients to lose weight. Guide them to try not gaining it in the first place.

While the winter festivities and get-togethers from Halloween to Thanksgiving, Christmas, and New Years give us that warm and fuzzy feeling, it usually also means holiday weight gain for those who went too far in indulging their love for sweets and all kinds of rich, fattening festive meals and drinks.

Give your patients some help by providing simple and sensible, practical, and science-backed ways below to steer clear of added pounds this holiday season!   

Stay warm.

What’s does body temperature have to do with eating less during the cold holidays? It’s actually basic science. People tend eat more during the cold weather than the warmer months, mainly because your body’s metabolism works extra hard to generate heat and keep you insulated from the cold. So put on those layers before heading outside to share the holiday cheer with family and friends!

Opt for smaller plates the next time you’re in a buffet.

In a study by Brian Wansink from Cornell University and Koert van Ittersum from the Georgia Institute of Technology, it turns out diners who eat from smaller plates or bowls tend to eat less. By and large, the researchers attributed it to the Delboeuf Illusion: if you’re eating from a large plate, your brain tells you that you’re eating less while putting the same amount of food in a smaller plate signals your brain that you’re consuming enough.

Therefore, the next time you’re serving food at Thanksgiving, dedicate larger plates for the vegetable dishes while less healthier meals should be served in smaller plates. Or, if you’re in a buffet, reach out for the tiny bowl or casserole!

Pick protein first before carbs.

Flaky buttermilk biscuits or crispy fingerling potatoes are without a doubt a treat to the palate. Yet filling up on carbs (especially refined carbs in baked goods) before filling in on your protein-rich meals is one reason why you may be struggling with your body weight. Did you know that a high-protein diet can curb your appetite?

study led by researchers at the Friedman School of Nutrition Science & Policy at Tufts University, revealed that eating refined grains, starches, and sugars were linked to more weight gain.” Here’s an interesting excerpt from the study:

“Our study adds to growing new research that counting calories is not the most effective strategy for long-term weight management and prevention,” said senior author Dariush Mozaffarian, M.D., Dr.P.H., dean of the Friedman School. “Some foods help prevent weight gain, others make it worse.  Most interestingly, the combination of foods seems to make a big difference.  Our findings suggest we should not only emphasize specific protein-rich foods like fish, nuts, and yogurt to prevent weight gain, but also focus on avoiding refined grains, starches, and sugars in order to maximize the benefits of these healthful protein-rich foods, create new benefits for other foods like eggs and cheese, and reduce the weight gain associated with meats.

Rather than filling in your plate with refined carbs while listening to All I Want For Christmas at your high school reunion, consider having more of the roasted beef tenderloin or stuffed fish and less of the lasagna, or lentils and beans if you’re currently exploring plant-based options. The takeaway is to be mindfully aware of your protein intake, and to eat more meat fish or beans than refined carbohydrates.

Engage in Simple Exercise like Stretching and Yoga

Check out this article on the benefits of yoga, featuring a video with a basic yoga poses routine for core strength, flexibility and stress reduction.

Fear not the fat!

Butter, egg yolks, and bacon (of course!) have always been tagged as “not good” for you. Since the 1960s, we have been made to believe that these fat-rich foods are artery-clogging and are huge culprits to weight gain. Yet, since people began to label fat as the enemy, obesity rates doubled and heart disease remains to be one of the top causes of death in the country. What gives?

It turns out that recommendations in the past to simply avoid fat were wrong. It’s not just olive oil or fatty fish that are inherently good for you; butter, egg yolks, and the occasional steak could also do you well as long as they’re not heavily processed (hello free range eggs and grass-fed beef) and consumed in moderation.

First, like protein, they could help you with weight loss. This study’s findings revealed that women who consumed a high-fat and low-carbohydrate diet until they were full eventually lost twice as much weight in comparison to those who consumed low-fat meals. Second, cholesterol from dietary fat does not actually cause heart disease. Lastly, dietary fat can actually boost immunity and improve hormone function, particularly testosterone (vital in muscle development and sexual function). This insightful podcast by Tim Ferris is a great resource if you’re still on the fence about dietary fat and its role in weight loss and hormone health.

In hindsight, embrace some fats this holiday season by adding a bit of olive oil into your dressing, having avocado with honey for dessert, or even indulging on the bacon-wrapped chicken thighs! What’s more important is to make sure you’re consuming fat from high-quality sources.

Stick to sugar in its least processed form.

If fat and protein aren’t the culprits for unwanted weight gain, who’s to blame? Yes, it’s the sinister sugar!

In this Harvard School of Public Health resources discussion of the carbohydrates issue, they emphasized the following:: eating many high-glycemic-index foods – which cause powerful spikes in blood sugar – can lead to an increased risk for type 2 diabetes, heart disease, and being overweight.  These high-glycemic index foods include those are made from highly-processed carbs such as refined flour found in cookies, pasta, white bread and other baked goods. Before you reach for two or more gingerbread cookies, you would be better served to consider swapping it for sugar from a natural source, like an organic apple or some organic blueberries.

Choose your holiday drinks wisely.

It’s easy to underestimate the calories of sugary beverages such as fruit punch or eggnog. As much as possible, stick with good ‘ol water. The same goes for alcoholic drinks. Be mindful with your booze intake and like everything else, moderation is the key. Many studies trumpet that it’s healthy to have a glass of wine but be mindful of not falling into the trap of drinking it everyday or having several glasses. Alcohol consumption, not only can lead to the storage of sugar as fat but also can interfere with a number of processes in your body (such as liver functions), because your body is too busy dealing with the alcohol to do other things.

When all else fails, don’t compromise on sleep.

Aside from diet, exercise and other lifestyle changes and improving your immunity response, getting high-quality sleep has been shown to be one of the major factors to help prevent weight gain. In this 2012 study by researchers from the Department of Nutritional Sciences at the University of Arizona, their findings suggest that those with fewer hours of sleep are more likely to gain weight and become obese.

The next time your office buddies are trying to convince you to stay a bit longer at the annual company party, politely say no, get home, and get more sleep. You can always check Facebook photos from the party tomorrow morning.

Move when you can!

It’s no secret that exercise doesn’t just help you lose weight but also makes you feel good. While gym routines could be sidelined due to hectic holiday schedules, there are so many ways to exert effort and use calories all day long.  For example, consider taking the stairs rather than the elevator while visiting a friend on Thanksgiving.  During the holiday months, go for walks with your co-workers or your boss, even if it’s just around the block or up and down the halls.  It will make for great conversation time and you’ll have a walking buddy. Or, round up the kids for a short hike before opening their presents on Christmas day. Staying active is definitely part of the holiday cheer!  

All Exercise burns calories. You can make small steps towards maintaining a healthy weight, literally — even after that large holiday meal. When you’ve just consumed more carbohydrates than you planned, getting a short burst of walking in can help. One study highlighted by the Mayo Clinic found that taking a 20-minute walk after a meal helps lower blood-glucose levels in people with diabetes.

Final Thoughts

With careful planning and by being more mindful of your habits, there’s no reason for you to dread the holiday weight gain. If possible, limit your indulgence and feasting on the holiday itself, not the entire season.

So is it the season to be jolly? You bet it is!

What other strategies have worked for you in the past to avoid putting on weight during the holidays? We’d love to hear your stories in the comments below or join the conversation on Twitter or Facebook!

BodySite Sponsors Freedom Practice Coaching San Antonio Quarterly Meeting

Freedom-Practice-Coaching-Chiropractic-Business-Success-Functional-MedicineIt was great meeting hundreds of integrative and functional medicine doctors at the Freedom Practice Coaching quarterly meeting last weekend in San Antonio. We are so excited to be sponsoring a group so focused on efficient and profitable wellness practice. The digital health guidance platform was a great fit for many of you and and we welcomed over a dozen FPC members who subscribed to our platform last weekend!

As we showcased at the quarterly, we have over 60 wellness plan templates built in for you to use turnkey for guiding your patients’ care and we’re adding FPC protocols in the coming weeks so you can overservice your patients with an extra layer of support, information and guidance, effortlessly.  In seconds, you can enroll a patient into weeks of comprehensive information, tools, recipes, exercises, lifestyle guidance, affirmations to support your patient daily.  Here are just a few of the templates we showcased:

Mediterranean Diet with 28 Day Meal Plan

Gluten Free Diet with 28 Day Meal Plan

Vegetarian Diet with 28 Day Meal Plan

Paleo Diet with 28 Day Meal Plan

hCG Weight Loss in 23 and 40-Day Variations with 500-Calorie or 800-Calorie Targets

7-Day Detox Protocol

10-Day Detox Protocol

8-Week At Home Fitness and Exercise Program

42-Day Walking Program

60-Day True Beginner’s Exercise Program for De-conditioned, Overweight or Older Patients

And about 50 more.

And since we’re always building new content by popular demand, we’re adding the following plans over the coming weeks:

  • Freedom Practice Coaching 6-Month Binder (broken out into detox, exercise and other modules for flexible implementation)
  • D.A.S.H. Diet
  • FODMAPS Diet
  • Detoxification Diets
  • and several other Functional Medicine Templates

Exclusively for FPC members, we’re extending our discounted monthly price and our free trial offer if you enroll during this calendar month. The digital health guidance platform is a chance to differentiate your practice, offer more care and automate the things you’re saying over and over again.

Give your patients more care, with less effort. Try it Free now.

Better Patient and Practice Marketing Needs to Be Engaging to Be Effective and to Attract More Patients

After working with doctors, wellness and weight loss practitioners for the past 15 years, I’ve learned that most medical professionals are terrible at marketing to new and existing patients. And I’m qualified to say this because I practiced law for quite some time and now realize that only lawyers are worse at marketing than doctors. Why is that?

We recently held a very popular webinar about some of the very basic concepts around better patient and practice marketing by leveraging your website and the knowledge you already have.

Watch this video and then let’s unwrap what might be effective and engaging about this marketing message.

To effectively reach more clients, customers, patients, your message has to be engaging and it needs to engage patients on their level, where they are. As professionals, we often get this wrong because we’re too smart (or think we are) for our own good. So we talk to clients and patients about what we think they should want (way over their head) without regard to what they really want OR we speak down to them as if we need to bridge a gap between our knowledge and their knowledge.

Stop. You’ve been a client of a service outside of your expertise. It doesn’t matter if you’re the best (and smartest) doctor in the country. Even if that were true, there are things you need to buy that you’re not an expert in and the provider needs to engage you.  Picture how you want that service provider to speak to you. You want to learn how the service being offered can change your life for the better.


Most doctors’ websites primarily highlight all of services that they offer along side lists and lists of accomplishments and curriculum vitae.  This is all very important practice information that patients should see. But before you can expect patients to compare your offering and bio and experience to the practice down the street, you need to first engage the patient about what THEY care about. And its not your extensive list of publications or educational resume. At least not at first. So you only have a few seconds to grab their attention and like it or not, you need a leading message, a hook.

What is your leading message? Does it speak to the patient’s need? Does it cast a vision for how you’re going to change the patient’s life or does it just tell them what you do?

“We Offer Weight Management Programs” is far less effective than “How Would You Like to Look and Feel Better?”   The first message tells patients about a service but doesn’t really speak to the change or result you’re offering. When you list a service feature only, the first reaction is usually, “how much will that cost.”  On the other hand, listing a result tends to evoke thoughts of how much value that would bring, and the value to the patient is probably 10 times what you’re charging.  So start there.

The video featured above is offered as part of the services built into the BodySite Wellness platform.  We help hundreds of doctors, medical and wellness professionals and weight loss providers to provide better care to their patients through our unique platform and being able to use that as a marketing tool is what makes the entire offering so compelling.

Watch for a follow up to this article where we’ll address patient retention through patient education rather than simply pushing promotions to your patients using your CRM. Patients are busy, and smarter than you think. Treat them accordingly and you’ll have more of them, longer.

To use’s unique patient education and marketing solution, click here for information about a free demo and free trial about our platform.